Customers’ expectations have risen. A smooth, personalised experience is the new norm. Consumers now demand the same experience that they get from the likes of Spotify and Amazon from all of the services they use. Including their banking.
To provide unparalleled customer experience, you need to provide an intuitive and accessible service that fulfills your customers’ expectations.
To keep pace with the likes of Monzo and Starling you need to be able to innovate, at pace and at scale.
So, how can you spur fast paced innovation in your organisation?
As cliché as it sounds, the answer is culture. 2020 should be about re-balancing the importance placed on fixing legacy issues with developing the customer experience of the future.
If you’re looking for ways to develop a culture of innovation in your bank, the Google 5-day sprint methodology is a great way to kick start this in your business. It’s already being used successfully in many large UK and European banks to empower teams to develop an innovation mindset.
If you’re interested in trying it for yourself you can get everything you need to test it from Google Ventures website - https://www.gv.com/sprint/
Customers will choose the service provider that understands them the best and solves their problems in the simplest and most user-friendly way.
To succeed in today’s hyper competitive banking market you need to be able to innovate to create the solutions of tomorrow for the customers of today.
If you have any questions on how to successfully use Google’s 5-day sprint methodology or if want to hear where we see the industry going and what you need to do to respond, then get in touch.