Magnus Franzen

Associate Partner magnus.franzen@penpartnership.com +44 (0)7480 791 400

A seasoned Pharma sector consultant

Magnus Franzen - Associate Partner --  image

Magnus is passionate about helping pharma companies figure out how to better serve their customers and make the shift from volume to value. An experienced consultant, he has supported top pharma companies with business and operating model design and brings a blend of strategic story-telling and operational understanding to the table. Magnus works across the pharma value chain in strategic and operational projects in areas such as commercial strategy, customer experience, customer engagement, digital health, and outcomes and evidence.

Career highlights

  • Supported the UK affiliate of a Top5 pharma to define the strategic direction in response to a changing portfolio and healthcare landscape
  • Helped a Top5 pharma reimagine their commercial operations function to better support the business with expertise and value-added activities. Magnus led a team of consultants to conceptualize, design and implement the new operating model
  • Supported a mid-sized pharma in assessing their Customer Experience Management maturity and developed a roadmap for improvement
  • Developed a Real World Evidence platform and observational study for a Rare Disease drug