Creating a Customer-centric Culture
We defined customer-centric management practices for an affiliate of a global Pharma company
Our client, a JV between two major firms, had ambitious plans to become the leading provider in their market
However, the JV brought together leadership teams from a variety of backgrounds and heritages, with different company cultures and ways of working. For the newly formed team to be successful, it was imperative to establish a common language, understanding and culture
We designed and facilitated a key event, hosted at a neutral location, with attendees from a cross-section of the JV. The aim was to develop a set of cultural statements and values to represent the JV, what they do, and how they work. These are now used as interim values and principles to guide how the leadership team drive the business forward in the medium term
We were able to draw on its significant experience across the financial services sector to rapidly mobilise a small, highly experienced team who understood the business and the opportunity, and the landscape of the specific market.
We used a short period of discovery, including guided interviews with ~30 members of the leadership team, the board and other key individuals to refine and deliver a bespoke facilitated workshop for a shortlist of attendees.
We also designed a short company-wide survey to gather further data, and ultimately delivered a bespoke facilitated off-site workshop to define the purpose statement and supporting values for the business
Our client’s purpose and three values statements were both defined and unanimously agreed during the workshop
These were then tested in the afternoon with attendees examining what could be achieved in practice, with a focus on:
To help embed the purpose and values, we also provided a plan of action that we would take if we were faced with the same challenges
Feedback from the CEO was extremely positive