Welcome to the fifth episode of our latest season of The Rise of The Customer Podcast, the go-to podcast for CX professionals looking to transform their organisation.
In this episode, Neil Sharp is joined by the incredibly inspiring, multi-award-winning Founder and Managing Director of Copy House, Kathryn Strachan.
Having built Copy House into a hugely successful B2B marketing agency specialising in technology and FinTech marketing, Kathryn is well placed to share her insights on the importance of good copy, through the lens of the PEN customer experience framework.
The insightful discussion uncovers how copywriting plays a vital role in customer experience, often as the unsung hero. Particularly in today’s fast-paced digital landscape, good copy is often the sole determinant of whether your customer reads on and engages with your company, or simply hits the back button and looks elsewhere.
Exploring everything from how you anchor the words customers see in your strategy and your brand, to measuring the success of what you write, you’ll come away from this episode with lots of practical and instantly-implementable ideas.