Series 1 - Episode 13 - Garry Gormley - FAB Solutions

09 June 2021

Welcome to the next episode of The Rise of The Customer Podcast, the go-to podcast for CX professionals looking to transform their organisation.

In this episode we’re joined by Garry Gormley, founder and Owner of FAB Solutions to explore the often-misunderstood world of sales. Garry spends his days helping organisations to be commercially more successful through effective sales, with a particular focus on the customer experience.

The word sales has a whole host of connotations, but what really goes on behind the scenes? Is the sales process really just a way of making money, or are there conscious efforts made to consider the customer experience at each stage of the journey?

During his conversation with Neil Sharp, Garry covers:

  • How to prepare for and deliver great sales by using the POD POSER sales process.
  • The psychology of sales; are you born with the innate ability to sell? Or can successful selling can be trained?
  • How your customer’s experience of sales varies in different settings, whether it’s: B2B, B2C, face-to-face or digitally.

If you want to develop a more effective approach to selling that creates a positive customer experience, or if you find the idea of stepping into a sales situation scary, this is the episode for you.