Welcome to the next episode of The Rise of The Customer Podcast, the go-to podcast for CX professionals looking to transform their organisation.
In this episode, we’re joined by Rachel Chapman, Marketing Consultant at RBC Future Focus and agile marketing expert. Rachel has held a variety of different customer experience and marketing roles in her time, with her biggest claim to fame being the memorable ‘Bank of Ant and Dec’ campaign at Santander.
During her conversation with Neil Sharp, Rachel delves into:
- What agile marketing is and what it means in practice
- How customer insight has evolved
- What links marketing and customer experience
- And, how data can drive insight and improve your business
If you want to hear from a true expert on how successful companies have implemented agile marketing to improve their customer experience, then this episode is a must-listen.