Series 1 - Episode 16 - Marcus Ineson - govENHANCE

05 August 2021

Welcome to the next episode of The Rise of The Customer Podcast, the go-to podcast for CX Professionals looking to transform their organisation.

In this episode, we’re joined by Marcus Ineson, Director/Co-owner at govENHANCE. With over 35 years as a registered nurse and a career in pharmaceutical sales at companies such as Allen & Hanburys, Marcus has expert knowledge of patient care and how that informs the way the pharma industry operates – from running successful health interventions to changing perceptions of healthcare delivery.

During his conversation with Neil Sharp, Marcus discusses:

➡️ Seeing the patient as a customer and pharmaceuticals as products

➡️ Why we should be focusing on a user-centric approach to healthcare and how we should refer to those users

➡️ What commercial pharmaceutical companies can do to add real value and improve outcomes for their customers

➡️ How to co-ordinate different stakeholders to provide the best experience for patients

➡️ The impact of Google and Amazon making their way into the pharma industry

Whether you’re a pharma leader, or a healthcare provider looking to gain a fresh perspective on how to make the industry patient and user-focused, this episode is one not to be missed.