Helping you thrive in Life Sciences

Have a healthier outlook

Have a healthier outlook

Wherever you are in the value chain, and whatever your differentiated propositions our sector specialists will drive you towards effective, customer-focused transformation. We work across:

  • Sales & Marketing
  • Market Access & Evidence
  • Medical Affairs
  • Clinical Development
  • Compliance
  • Digital Health

Trust us to make change happen

Trust us to make change happen

Business Model Innovation and Strategy

Developing innovative business models that put the patient at the centre and transform data, services and solutions into monetisable assets

Customer Experience Management

Achieving differentiation and competitive advantage through the continuous improvement of the customer experience

Operating Model Design

Developing new agile organisations, capabilities and partnerships that support innovative business models around experience, outcomes, services and solutions

Culture and Transformation

Change and transformation that drives sustained, cohesive customer-focused culture and leadership

Recent projects in life sciences

Enabling Agile Marketing

We transformed the marketing operations of a global pharma using agile methodology

Re-imagining Patient Experience

We designed a world-leading new specialty healthcare service for a global pharma company

Creating a Customer-centric Culture

We defined customer-centric management practices for an affiliate of a global Pharma company

Measuring the impact of customer centricity

We helped a global pharmaceutical firm understand the value generated by customer-centric activities

Establishing patient experience management

We assessed and subsequently improved the patient support and experience management capability of a global pharmaceutical company

Implementing a CX measurement framework

We supported a global pharma company to implement and establish robust process around a Voice of the Customer measurement platform

We are dedicated to helping our clients create real, positive change

“Over the course of 12 months, PEN have transformed the way we do marketing and created a much more agile organisation that can better manage our evolving portfolio and changes in the environment, which we have seen the importance of with the outbreak of the COVID-19 pandemic.”

Head of Strategy & Transformation, Top5 Pharma

“PEN took my team on this journey in a quick design sprint of just four weeks. They rapidly generated trust within the organisation and were effective from Day 1. We are now moving forward with complete confidence that our efforts are grounded in actual patient, doctor and healthcare insights.”

Head of Marketing, Spanish affiliate of a global pharmaceutical firm

“We engaged PEN to assess our customer experience status. Their approach integrated key functions in a sensitive way and led to a deep and helpful insight. The recommendations are well structured and help us to develop our CX strategy in the future. We are looking forward to PEN supporting us in this project.”

Philipp Maerz, COO, Allergopharma (A Division Of Merck)

“PEN challenged us to re-invent what good Customer Experience really looks like, and put it at the centre of the corporate strategy and throughout the organisation”

James Rouse, Director of Business Operations Roche, UK