We help clients develop new business models that transform data, services and solutions into value

In an outcomes focused world, there are opportunities for life sciences companies to innovate beyond-the-pill offerings that help to deliver better care and achieve revenue growth. We work with clients to develop new business models that look beyond the pill and redefine their role in the healthcare ecosystem.

Here's how we do it

Business model innovation

Business model innovation

New business models can deliver better care and generate additional revenue.

We help clients to:

  • Understand the dynamics of their target markets
  • Identify opportunities to create new value through drug+ and non-drug offerings which leverage data, services and solutions
  • Develop business models that convert this value into new revenue streams

Go-to-market strategy

Go-to-market strategy

The changing customer environment demands a new go-to-market approach – one that is customer-centric.

We support clients to:

  • Profile their target customers
  • Develop messaging that connects the company’s offerings with their customers’ needs
  • Develop the capabilities required to take drug+ and non-drug propositions to market
Customer engagement model design

Customer engagement model design

Effective customer engagement delivers real value at every touchpoint.

We work with clients to:

  • Understand the support their patients and customers need
  • Design engagement models and services that deliver this support at the right time through the right channel
  • Leverage agile ways of working and digital and analytical tools to create valuable interactions

We have a team of specialists


Magnus Franzen



Ben Donaghue

Management Consultant


Carol Cao

Management Consultant